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Only 6% Of Customers Don't Rely On Client Reviews At All
According to customer review stats, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without reading reviews first.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.
Source: Fan and Fuel
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86 Percent Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews
Communicating with your consumers creates trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are going to invest more money with a company.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
89% Of Clients Review A Companies Feedback To Reviews
Not only do many shoppers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of possible customers will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
83% Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust ads choose to take note of consumers' recommendations online.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone