Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Since the huge majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as guidance from family and friends.

Source: Brightlocal

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the general appeal of a site can only presume when it comes to trust.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

15 Percent Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Typically, 142 million consumers check out Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review stats show the purchase likelihood for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

A Lot Of Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower score actually helps your overall rating.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.

Source: Statista

89% Of Clients Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, clients choose to read reviews on their cell phones.

Source: Statista

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a massive impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Since They Want To Buy A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.

Review sites are places that customers go to get the truth about a service, business or product . Because they have actually already formed a purchase decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal