60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating data show people value the opinion of peers more than any other material.

Source: Collective Bias

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

89% Of Customers Review A Companies Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

More Than Half Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have good and outstanding ratings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Considering that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to work with a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to client review stats, a tremendous 19 percent of consumers constantly trust online reviews and never a purchase without reading reviews first.

Source: Statista

83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust advertisements pick to take notice of clients' recommendations online.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation does not impact simply the customers. Prospective employees likewise look at rankings and read reviews.

Source: Deloitte

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone