Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as advice from friends and family.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of companies have great and exceptional ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

15 Percent Of People Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we found out that a company requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

The Majority Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

83% Of All Young Clients Were Invited To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

95% Of Disappointed Customers Will Go Back To A Company If A Business Deals With Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You