Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% increase.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact make use of them.

Although we now understand why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online rankings data, we found out that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone