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64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Encourage 68% Of Customers To Choose A Local Business
Since the large bulk of customers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of client reviews remain without a response. That's too bad, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a website can just presume when it comes to trust.
Source: Review Trackers
The Majority Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two thirds of businesses have great and outstanding rankings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat clients honorably generally prosper, review websites help make certain of that.
Source: Statuslabs
Google Represents 57.5% Of All Reviews Across The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista