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The Average Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management statistics indicate a business's reputation does not affect just the consumers. Potential team members also look at scores and take a look at reviews.
Source: Deloitte
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
United States Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA consumers.
Source: Statista
Over Half Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people read many more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
89% Of Clients Read A Businesses Replies To Reviews
Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal