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American Buyers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American customers.
Source: Statista
Reviews Posted On Twitter Can Help Improve Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Google Represents 57.5% Of All Reviews Around The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Reviews Influence Over 98% Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation does not impact just the consumers. Prospective team members likewise look at rankings and read reviews.
Source: Deloitte
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, buying choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
77% Of Consumers Would Undoubtedly Post A Review If They Were Asked
More than a 35% would post a review to inform others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to help other people with their choice making process.
Source: Podium
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
When consumers have to choose a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz