Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

People Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

Because They Want To Purchase A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Check Out Review Websites.

Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and good scores. Only 5% of businesses have a rating listed below three stars.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews go on without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, people prefer to read reviews on their mobile devices.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are looking for. Practically a third of consumers state written reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers check out Yelp monthly. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Pay attention to this fact. The more detailed other users explain your product and services, the more money you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra