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64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.
Source: RevLocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91% Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as suggestions from loved ones.
Source: Brightlocal
77% Of Clients Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would submit a review to notify others about their consumer experience and 24% would likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Income
Businesses that treat clients well normally flourish, review sites help make certain of that.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.
Although we now know why customer reviews are so powerful, many businesses apparently don't.
Source: LsaInsider
Customers Could Spend 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
89% Of Customers Review A Businesses Responses To Reviews
Not only do most customers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
70% Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.
Source: Statuslabs
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Since the huge majority of consumers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal