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Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.
Source: RevLocal
15 Percent Of Consumers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of potential customers will not even think about working with a company they can't find viewpoints about.
Source: Statuslabs
30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may expect, clients who feel this way are ready to spend more cash with a business.
Source: Statuslabs
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read much more reviews to get a clear view of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers