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Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is presently the most popular social media which can also influence our buying preferences.
According to social reviews data, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
82% Of Consumers Go To Review Websites Since They Want To Acquire A Service Or A Product And Wish To Get The Facts About Business Product Or Services.
Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics show the general appeal of a site can just go so far when it pertains to trust.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take note of other elements also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Read A Companies Replies To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats indicate a company's reputation doesn't impact simply the consumers. Potential employees likewise take a look at rankings and take a look at reviews.
Source: Deloitte
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz