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When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be customers are looking for. Practically a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
98% Of Yelp's Browsers Bought From A Business They Discovered On The Site
Typically, 142 million consumers go to Yelp each month. This is as excellent a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
82 Percent Of Customers Go To Review Websites Due To The Fact That They Wish To Acquire A Product Or A Service And Want To Get The Facts About The Businesses Services And Products.
Users come because they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients honorably normally succeed, review websites help make sure of that.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
The Majority Of Customers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
72% Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still need client reviews. There is no skirting around it. Consumers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
If They Were Asked, 77% Of Customers Would Probably Submit A Review
More than a 35% would post a review to educate others about their customer experience and 24% would likely direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium