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53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the basic popularity of a website can only presume when it concerns trust.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and rating data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
83 Percent Of Clients Don't Trust Advertising
The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads select to focus on customers' suggestions online.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Represents 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Just 6% Of Consumers Don't Trust Customer Reviews At All
According to client review statistics, a whopping 19 percent of consumers always rely on online reviews and never ever a buy without reading reviews initially.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Utilize A Company
This stat is among lots of that show the significance of online scores. Now that news of client complete satisfaction travels this fast, keeping your consumers delighted is more important than ever.
57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked just for organizations with a best five star rating.
Source: Brightlocal
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics show that 63% of client reviews remain without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers