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73% Of Customers Believe Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the stats appear more genuine which is what the prospective consumers are looking for. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible customers won't even consider working with a business they can't find opinions about.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two-thirds of businesses have outstanding and great scores. Just 5% of companies have a rating below 3 stars.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
If A Business Manages To Solve Issues Quickly And Effectively, 95% Of Dissatisfied Customers Will Return To A Business
Customers don't expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a mediocre or negative one.
Source: Brightlocal
The Typical Review Length Has Actually Become 65% Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers