Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential clients are looking for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have outstanding and awesome ratings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not impact just the consumers. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

Reviews Posted On Twitter Can Increase Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online rankings statistics, we found out that a company needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of clients did post a review. Overall, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs