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Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Because the huge bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Clients Would Give A Review If They Were Asked
More than a 35% would submit a review to advise others about their customer encounter and 24% would likely direct their review to the company itself.
Over a 26% would want to give a review to assist other individuals with their choice making process.
Source: Podium
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics show the general appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
70 Percent Of Consumers Prefer To Discover A Business Through Posts And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal