The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

70% Of Customers Choose To Find Out About A Business Via Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a third of customers state written reviews are the only function that makes them think the sites' reviews are useful and relevant.

Source: Fan and Fuel

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If A Business Makes An Effort To Resolve Problems Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista