54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and score data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

A Lot Of Best Selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating really helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

70 Percent Of Customers Prefer To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

89% Of Customers Want To Read Reviews On Their Cell Phones

Be it through an app or a mobile web browser, customers prefer to read reviews on their phones.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require customer reviews. There's no way around it. Consumers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would post a review to inform others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs