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53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
US Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Google Represents 57.5% Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
15% Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of potential clients will not even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a doctor or a legal representative.
Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
More Than Half Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well normally prosper, review websites help ensure of that.
Source: Statuslabs
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually use them.
Although we now know why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
89% Of Clients Choose To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, most people prefer to read reviews on their phones.
Source: Statista
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal