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67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a huge effect on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of Clients Don't Trust Advertising
The traditional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to take notice of customers' suggestions online.
Source: Statuslabs
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
Reviews Posted On Twitter Can Help Increase Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal