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54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a business's reputation does not affect simply the customers. Prospective team members likewise look at scores and read reviews.
Source: Deloitte
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Do not depend upon that figure alone.
Source: Brightlocal
If A Company Manages To Fix Problems Quickly And Efficiently, 95% Of Disappointed Clients Will Return To A Business
Clients do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall two thirds of companies have exceptional and good ratings. Just 5% of businesses have a rating listed below three stars.
Source: Brightlocal
73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Consumer reviews make the stats appear more authentic which is what the would-be clients are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider
When consumers need to select a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra