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89% Of Consumers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile browser, individuals prefer to read reviews on their cell phones.
Source: Statista
15 Percent Of Users Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a medical professional or a lawyer.
Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics show a company's reputation doesn't impact just the consumers. Potential team members also look at rankings and take a look at reviews.
Source: Deloitte
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Communicating with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are ready to spend more cash with a company.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well normally succeed, review websites help make certain of that.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review
More than a 35% would submit a review to advise others about their consumer experience and 24% would certainly direct their review to the business itself.
Over a 26% would want to give a review to help other people with their decision making process.
Source: Podium
61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically 2 out of 3 businesses have outstanding and good ratings. Just 5% of companies have a rating listed below 3 stars.
Source: Brightlocal
The Majority Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are purportedly the more vocal ones.
Source: Statista
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When clients have to select a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs