Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are likely to rely on a local business.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers well generally flourish, review sites help make sure of that.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

83% Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' suggestions online.

Source: Statuslabs

73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential consumers are looking for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of All Younger Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

82% Of Customers Go To Review Websites Since They Want To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that people go to get the truth about a product, business or service . Users come because they have currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista