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88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
83% Of All Young Shoppers Were Invited To Leave A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider
When consumers have to choose a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats reveal the basic appeal of a website can only go so far.
Source: Review Trackers
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site
Usually, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.
Reviews and score statistics reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
89% Of Customers Read A Companies Reactions To Reviews
Not only do the majority of shoppers read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Overall 2 out of 3 businesses have great and awesome scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal