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Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have exceptional and great ratings. Only 5% of businesses have a rating listed below three stars.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Over Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to take notice of consumers' suggestions online.
Source: Statuslabs
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
74 Percent Of Regional Companies Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a business requires to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Online Product Reviews About An Item Can Improve Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics place customers' reviews as the most credible source of suggestions. Online reviews normally bring the very same weight as guidance from loved ones.
Source: Brightlocal