91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from friends and family.

Source: Brightlocal

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now understand why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Google Represents 57.5% Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When customers need to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to customer review stats, a whopping 19% of consumers always rely on online reviews and never ever a buy without checking out reviews initially.

Source: Statista

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users describe your product or service, the more cash you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social network which can likewise influence our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase decisions.

Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal