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63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can only presume when it pertains to trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Clients Might Invest 31% More With A Business That Has Excellent Reviews
Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.
Source: RevLocal
73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Nearly a third of consumers state composed reviews are the only function that makes them think the sites' reviews are useful and relevant.
Source: Fan and Fuel
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a doctor or an attorney.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
83% Of All Younger Clients Were Asked To Give A Review Recently
Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
89% Of Shoppers Choose To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people today choose to read reviews on their mobile devices.
Source: Statista
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.
Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
Google Accounts For 57.5% Of All Reviews Around The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs