91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as advice from loved ones.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

Most Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score really helps your overall score.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review stats show the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

73% Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp monthly. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Just 6% Of Consumers Do Not Rely On Customer Reviews At All

According to consumer review stats, a whopping 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of clients did give a review. Overall, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you quickly select one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

95% Of Unhappy Consumers Will Return To A Company If A Company Manages To Solve Issues Quickly And Effectively

Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also influence our purchasing preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to rely on a local business.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company

This stat is one of lots of that illustrate the importance of online scores. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more vital than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star rating.

Source: Brightlocal