More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Read A Companies Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your consumers establishes trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% boost.

Source: RevLocal

82 Percent Of Customers Check Out Review Sites Since They Want To Buy A Product Or A Service And Wish To Get The Facts About Business Product Or Services.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no other way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Prefer To Learn About A Business Through Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why consumer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider