Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Since the large majority of consumers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential clients are searching for. Almost a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings data, we found out that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Clients Browse A Companies Reactions To Reviews

Not only do most clients check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential customers will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your clients creates trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

90% Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone