49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

89% Of Customers Browse A Companies Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

United States Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Because the vast majority of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall rating.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

The Average Review Length Has Gotten 65% Shorter Since 2010

At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online rankings. Now that news of customer fulfillment travels this fast, keeping your consumers pleased is more vital than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for businesses with a best five star rating.

Source: Brightlocal

95% Of Unhappy Clients Will Return To A Business If A Company Takes Care Of Problems Rapidly And Effectively

Clients do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings statistics, we learnt that a company requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

70 Percent Of Customers Choose To Discover A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs