72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

US Shoppers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

Google Represents 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

83% Of All Young Customers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.

Source: Review Trackers

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

70% Of Customers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of clients' recommendations online.

Source: Statuslabs