Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

15% Of Clients Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require client reviews. There is no other way around it. Customers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Because the large bulk of consumers read reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to customer review data, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews go on without a reply. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

77% Of Consumers Would Undoubtedly Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

The Majority Of Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a good experience.

Source: Brightlocal