60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and score stats show people value the opinion of peers more than any other material.

Source: Collective Bias

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Income

Businesses that treat consumers well generally flourish, review websites help ensure of that.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new automobile and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

15 Percent Of People Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential customers won't even think about doing business with a company they can't discover opinions about.

Source: Statuslabs

70 Percent Of Customers Choose To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Since the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center