Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and awesome ratings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

Customers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users describe your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

More Than Half Of Shoppers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

83% Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

70 Percent Of Consumers Prefer To Learn About A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Buyers Prefer To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, most people prefer to read reviews on their smart phones.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing preferences.

According to social reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

72% Of Clients Will Not Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There's no way around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine