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Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
72% Of Customers Won't Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still need client reviews. There is no skirting around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social media reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Consumers To Use Local Businesses
Since the huge bulk of consumers read reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat customers honorably usually flourish, review websites help make certain of that.
Source: Statuslabs