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98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website
Normally, 142 million consumers check out Yelp every month. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Majority Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Since the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Most Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score really helps your overall score.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent
User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
86 Percent Of Customers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone