Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score in fact helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online rankings statistics, we learnt that a company requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

86% Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Use A Business

This stat is one of numerous that highlight the value of online scores. Now that news of client fulfillment travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with an ideal five star score.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review stats show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of companies have exceptional and awesome scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Buying choices are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

73 Percent Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective clients are looking for. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Consumers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

89% Of Clients Review A Businesses Replies To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal