Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Business Deals With Problems Quickly And Effectively, 95% Of Disappointed Customers Will Return To A Business

Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reply. That's regrettable, because those companies are losing clients that way.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

90 Percent Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

89% Of Consumers Read A Companies Responses To Reviews

Not only do the majority of shoppers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

82 Percent Of Consumers Check Out Review Sites Because They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Services And Products.

Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of clients did submit a review. In general, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal