More Than Half Of Customers Aged 25-34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and ranking data reveal people value the opinion of peers more than any other material.

Source: Collective Bias

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the huge bulk of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Boost Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

83% Of All Young People Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all clients to post a review on their company.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the same weight as advice from loved ones.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads select to take notice of customers' recommendations online.

Source: Statuslabs

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a third of consumers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone