52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of consumers say written reviews are the only feature that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

If A Company Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Company

Clients don't expect you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

83% Of All Young Buyers Were Asked To Leave A Review Recently

Of those asked, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really use them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of potential clients will not even consider working with a business they can't find opinions about.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Post A Review

More than a 35% would do it to advise others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium