77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the large bulk of consumers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated material can do miracles in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% boost.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and awesome scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

83% Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

Clients Might Invest 31% More With A Business That Has Great Reviews

Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

89% Of Consumers Read A Businesses Responses To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista