If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize A Business

This stat is among many that show the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your clients happy is more vital than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for organizations with a perfect five star rating.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics show a business's reputation does not impact simply the consumers. Potential employees likewise look at ratings and read reviews.

Source: Deloitte

More Than Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Customers Review A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of consumer reviews go on without a reply. That's regrettable, since those companies are losing clients that way.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

US Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Just 6% Of Customers Don't Rely On Client Reviews At All

According to consumer review data, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews initially.

Source: Statista