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Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the vast majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 6% Of Consumers Do Not Trust Client Reviews At All
According to consumer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a purchase without reading reviews first.
Source: Statista
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Income
Businesses that treat customers honorably typically flourish, review sites help make certain of that.
Source: Statuslabs
89% Of Consumers Read A Businesses Responses To Reviews
Not only do many clients read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the prospective clients are searching for. Practically a third of customers state composed reviews are the only feature that makes them think the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Software Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.
Although we now understand why client reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Staying connected with your clients creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation does not affect just the consumers. Prospective employees likewise look at ratings and read reviews.
Source: Deloitte
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
77% Of Users Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
74% Of Local Companies Have At Least One Google Review
A single review is far from enough to enhance your site's SERP ranking.
Looking at online rankings stats, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Reviews Shared On Twitter Can Increase Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo