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83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take notice of clients' suggestions online.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When consumers need to select a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
70 Percent Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as recommendations from friends and family.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our buying decisions.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are likely to rely on a local business.
Source: RevLocal