71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to pick a physician or an attorney.

Young people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still require client reviews. There is no skirting around it. Consumers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the vast bulk of consumers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats show the general appeal of a site can only presume when it concerns trust.

Source: Review Trackers

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

United States Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If A Company Manages To Solve Issues Quickly And Effectively, 95% Of Unhappy Clients Will Return To A Business

Clients do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's nothing else a business can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores data, we discovered that a business needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reply. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone