Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.

Source: RevLocal

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp every month. If you have not claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

If A Business Makes An Effort To Resolve Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Consumers don't anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the large majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra