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Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
Positive Reviews Motivate 68% Of Customers To Use A Local Business
Since the vast majority of consumers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Customers Want To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, everyday people prefer to read reviews on their mobile phones.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying decisions are made quickly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
77% Of Consumers Would Certainly Give A Review If They Were Asked
More than a 35% would submit a review to advise others about their client encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
If A Company Deals With Issues Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Company
Consumers do not expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
US Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews data, Facebook impacts more than half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Clients Browse A Companies Reactions To Reviews
Not only do a lot of customers read the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.
Source: Brightlocal
More Than Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is one of numerous that illustrate the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers happy is more crucial than ever.
57 percent of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for services with a best five star rating.
Source: Brightlocal
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are going to invest more cash with a business.
Source: Statuslabs