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Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
Consumers Might Spend 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
89% Of Buyers Choose To Read Reviews Using Their Cell Phones
Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.
Source: Statista
67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a huge impact on their decision when clients have to select a service provider.
Source: DemandGenReport
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Client reviews make the statistics appear more genuine which is what the would-be customers are trying to find. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are relevant and useful.
Source: Fan and Fuel
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as advice from friends and family.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
USA Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US clients.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
89% Of Clients Browse A Businesses Replies To Reviews
Not only do many customers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and score data reveal people value the opinion of peers more than any other content.
Source: Collective Bias
71% Of Millennials Browse Customer Reviews Of Professional Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
Just 6% Of Consumers Don't Rely On Consumer Reviews At All
According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
70% Of Consumers Choose To Find Out About A Business By Means Of Posts And Reviews, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs